Together we created and promoted world-renowned marketing programs like Restaurant and Fashion Weeks, the Fun Pass, Peak Season Hotel Hotline, the Big Apple Greeters, New York for a Song, and other campaigns that broke through the clutter and created demand from both domestic and international visitors.

Jeanine and Nicole stepped in through Turning Point Solutions to develop marketing programs and liaise with city entities to roll out the programs, including the successful “Get the Balance” campaign which equated mental health with physical health to overcome stigma among New York’s multi-ethnic communities.

Developing key messages and training on leadership communications, the two Founders of Outfront Solutions helped United Way leaders communicate effectively about the organization’s response to Hurricane Katrina.

Gathering information from across the spectrum of grantees, people affected, and those who delivered relief, we constructed the Bush Clinton Katrina Fund report to document and tell the story of both the immediate and long-term solutions supported by the Fund.

We were brought on to design the outreach program to prospective patients as well as providers. One of the many challenges besides informing people of what was available and how to access it, was to address the stigma of mental health services which was prevalent among the melting pot of ethnicities and languages that make up the country’s most populous city.