Accenture

While working for Hewlett Packard on developing their global messaging platform, Nicole DeMeo and Jeanine Moss were asked to develop messaging for a multi-million-dollar HP/Accenture strategic alliance. With that work successfully completed, Accenture brought us on board to help with their corporate strategic positioning and messaging for their Technology Consulting Division and more than 10 major practice areas. Our assignments led us from brand positioning and messaging for the Technology Consulting division to an ever-growing array of services from IT Strategy to Workplace Technology, Network Transformation, Compliance, Security, CIO/CMO Collaboration, Sales Transformation and Green IT. For each assignment, we began with competitive positioning, conducted primary and secondary research, gained perspective into the business ecosystem, and produced everything from brand strategy presentations to messaging guides used by thousands of employees worldwide.

I would highlight her vast experience in working on positioning and messaging exercises which require discipline and rigor but also intellectual curiosity and thinking of which Nicole is well endowed.

— Nancy Hammill, Former Managing Director, Accenture