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This 2025 Issue #1 of Upward with Outfront helps you understand how to differentiate your brand. It emphasizes that in a rapidly changing world, now is the time to uncover what makes your brand distinctive. The newsletter introduces the concept of "beginner's mind" to encourage objectivity, discusses the 7 Ps of marketing and the difference between "Big D" and "Little d" differentiation.
In this issue: The use of emotion in advertising, a graphic to ladder up your messaging, and free access to our spreadsheet of the Best AI Events of 2024 and AI Tools by Use Case.
Our curated spreadsheet of AI tools categorized by use case to help you incorporate AI tools into your business processes. (Continuously updated)
This resource highlights key conferences, summits and workshops focused on artificial intelligence. (Continuously updated)
With decades of experience, Outfront Solutions and Muir Equity partner to guide business owners through successful sales, improving profitability and company valuations.
Gain insights into unlocking hidden value in customer interactions, keys to fostering long-term relationships, and optimizing your customer journey.
A technology-driven marketing firm that helps clients seize opportunities. We increase growth and valuation for our clients through omnichannel communications, differentiation that outperforms competitors, and AI customer acquisition strategies and tactics.
Like a logo, a headshot is visual branding and represents who you are or aspire to be. Visual inputs come first in the hierarchy of senses, and we only have nanoseconds to connect. In this session you’ll learn what a great headshot is, how to get one (based on tips from world-famous photographers who will be in attendance), and how to prepare for your next photoshoot.
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