We've helped leaders navigate some of the most significant business opportunities and cultural shifts of our time

Dot-Com Boom & Bust
Branding, Marketing, Business Development, International Expansion, Crisis Jo Magliocco Branding, Marketing, Business Development, International Expansion, Crisis Jo Magliocco

Dot-Com Boom & Bust

As the industry imploded, Nicole and Jeanine managed communications for their clients to preserve and protect their brands, keeping them out of negative press (such as F*ckedCompany.com) and helping them maintain their relationships with key stakeholder groups including employees, customers, partners and investors and in some cases positioning them for acquisition and higher valuations.

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Apple Acquisition of NeXT Inc. & Bringing Steve Jobs back to Apple
Branding, Marketing, Business Development, International Expansion Jo Magliocco Branding, Marketing, Business Development, International Expansion Jo Magliocco

Apple Acquisition of NeXT Inc. & Bringing Steve Jobs back to Apple

In December of 1996 an historic event took place in technology when NeXT Inc was sold to Apple bringing Steve Jobs back to co-CEO. What few know is that prior to that, NeXT was on a path to IPO and Nicole DeMeo had just completed writing the prospectus

Apple acquisition of NeXT announcement day: Steve Jobs, Peter Burrows (Businessweek) & Nicole DeMeo.

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