We've helped leaders navigate some of the most significant business opportunities and cultural shifts of our time
The September 11th Fund
Jeanine Moss (as former Sr. Advisor for Communications) communicated to those affected, the non-profits who received grants to provide services, and worldwide media to propel facts and counteract negative coverage fueled by global anxiety.
NCIA Crisis Communications Manual
As a member of National Cannabis Industry Asccociation’s Marketing & Advertising Committee (and current committee chair), Jeanine Moss, with the support of worldwide crisis experts at Burson Cohn Wolf, led a team of the industry’s most influential marketers to create this comprehensive manual for crisis preparedness and response.
American Red Cross
Running the global media desk and acting as spokespeople, we developed communications strategies, coordinated with government organizations, answered media inquiries, and responded to urgent issues on the ground by directing resources to where they were needed most.
New York City Tourism
Together we created and promoted world-renowned marketing programs like Restaurant and Fashion Weeks, the Fun Pass, Peak Season Hotel Hotline, the Big Apple Greeters, New York for a Song, and other campaigns that broke through the clutter and created demand from both domestic and international visitors.
Dot-Com Boom & Bust
As the industry imploded, Nicole and Jeanine managed communications for their clients to preserve and protect their brands, keeping them out of negative press (such as F*ckedCompany.com) and helping them maintain their relationships with key stakeholder groups including employees, customers, partners and investors and in some cases positioning them for acquisition and higher valuations.
Mental Health Association of New York City
Jeanine and Nicole stepped in through Turning Point Solutions to develop marketing programs and liaise with city entities to roll out the programs, including the successful “Get the Balance” campaign which equated mental health with physical health to overcome stigma among New York’s multi-ethnic communities.
United Way of America
Developing key messages and training on leadership communications, the two Founders of Outfront Solutions helped United Way leaders communicate effectively about the organization’s response to Hurricane Katrina.
AIDS Education Citation from C. Everett Koop
In the early ‘80s Jeanine Moss was engaged by the American Hotel & Motel Association to educate hotel employees about the AIDS epidemic. With little known and fears running rampant, hotel and motel workers were afraid to provide sanitary services. Jeanine produced a booklet in English and Spanish separating fact from fiction which was recognized with a citation from AIDS education pioneer Surgeon General C. Everette Koop.
The California AIDS Education Campaign
When the California AIDS Education Campaign was granted to Ogilvy & Mather, Nicole DeMeo was on the team that spearheaded the discovery, strategy, planning, and implementation of the $7M grant. We needed to quickly address what was missing for key stakeholders and high-risk populations.
Bush Clinton Katrina Relief Fund
Gathering information from across the spectrum of grantees, people affected, and those who delivered relief, we constructed the Bush Clinton Katrina Fund report to document and tell the story of both the immediate and long-term solutions supported by the Fund.
Mental Health Association
We were brought on to design the outreach program to prospective patients as well as providers. One of the many challenges besides informing people of what was available and how to access it, was to address the stigma of mental health services which was prevalent among the melting pot of ethnicities and languages that make up the country’s most populous city.
Let's talk about your vision!
Your working session includes immediate solutions, recommendations and strategies to meet your goals.