Ava Community Energy was born after East Bay Community Energy (EBCE) expanded its service area. In a fraught communications environment, we produced a brand awareness campaign and implemented a marketing strategy focusing on name recognition and education. We defined conversion events and created ad creatives with an upbeat, witty tone.

The omnichannel campaign includes search engine marketing (SEM), hyper-local media, pay-per-click (PPC), direct mail, local news, paid social media, OOH billboards, and Bay Area Rapid Transit station ads. The results were immediate and impressive.