New York City Tourism

Though it’s hard to believe, New York City wasn’t always a top U.S. destination. During the ‘90s a dramatic turnaround took place in which we were privileged to participate. On assignment with the New York Convention & Visitors Bureau, our teams worked with New York City Mayor Giuliani’s office, business improvement districts, and leaders in the tourism infrastructure including hotels, theaters, restaurants, transportation agencies, sights and attractions. Together we created and promoted world-renowned marketing programs like Restaurant and Fashion Weeks, the Fun Pass, Peak Season Hotel Hotline, the Big Apple Greeters, New York for a Song, and other campaigns that broke through the clutter and created demand from both domestic and international visitors. From ride-alongs with the police department, to hosting the International Pow Wow Convention for 5,000 international tour operators and 500 journalists, to the “Best of Two Worlds” partnership with Disney World, we developed and executed global marketing programs that contributed to the growth of tourism from  25 million in 1990 to 65.2 million visitors in 2018.