Dot-Com Boom & Bust

As the dot-com boom exploded, Nicole DeMeo and Jeanine Moss, then both business leaders at Organic, an Internet Professional Services firm, helped over 30 startups and global brands such as Lucent Technologies, Federated Department Stores, Real Names, Mubu, etc. They took Organic through an IPO just before the bubble burst in 2001. As the industry imploded, Nicole and Jeanine managed communications for their clients to preserve and protect their brands, keeping them out of negative press (such as F*ckedCompany.com) and helping them maintain their relationships with key stakeholder groups including employees, customers, partners and investors and in some cases positioning them for acquisition and higher valuations.