[Video Replay] Marketing Technology: Are you a laggard or leader?

What Marketing Technologies (MarTech) will serve you best? With over 7,000 to choose from, this webinar breaks down the categories of technologies and provides insights on which one(s) might work best for you. Hear from our Outfront Solutions founders Jeanine Moss and Nicole DeMeo, bringing their CMO perspectives, and colleague Taylor West sharing combined experiences and best practices based on using and evaluating hundreds of marketing technologies.

Nearly eight months into the COVID pandemic, one fact is crystal clear: the use of technology isn’t optional for cannabis companies anymore – and it’s definitely not optional for marketers. With disruptions across the board, from supply chain management to marketing, sales, and distribution, savvy cannabis operators have pivoted to new technology models for optimal product discovery, customer education, loyalty, and new product introductions. To help you take full advantage of collaboration tools, sales attribution and analysis, Customer Relationship Management (CRM) and other needs, we discuss a host of business enablement technologies that can make the journey smooth, efficient, and scalable. Additionally, we present technology options, sort through features and benefits, and help you make sense of what they can achieve for your business.

Finally, and perhaps most importantly, we address what it means to take a “technology-first” approach to marketing your cannabis business and provide perspectives on the cost/value ratio of your technology investment. Now is the time to take your business to the next level.

About Outfront Solutions

From startup to IPO or exit, Outfront Solutions works with leaders to adapt their brand, marketing, and business development to build a new future for a new world. Tailor-made for entrepreneurs, intrapreneurs and visionaries, we increase the power and marketability of your products and ideas and help open doors and close deals. We identify growth strategies that help you nail revenue goals, increase valuation, raise the next round, or find the path to exit.

We’re CMOs and business builders who help organizations steer a course through complex business events, cultural shifts, and crises. By clearly defining and articulating your brand, developing a go-to-market plan, and creating business development approaches that break through the noise, we build a foundation for success.

We’ve rolled up our sleeves to create and implement global growth strategies for companies like Andra Capital, Glispa, Peak Games and Organic. Hewlett Packard and Accenture have relied on us to build their internal messaging capability and create their messaging guides used by tens of thousands of employees worldwide.

Along with bespoke services tailored to your needs we provide:

·      Brand strategy and Positioning

·      Messaging

·      Investment/valuation positioning

·      Market research and consumer/business testing

·      Personal/executive branding

·      Go-to-Market plans and implementation

·      Business development

·      Crisis response & communications

To learn more about this project and inquire about technology and cannabis industry Branding, Messaging, Go-to-Market Plans, and Business Development contact: Nicole DeMeo at Nicole@outfront.solutions and (415) 533-2599