[Article] Outfront Solutions Helps Launch Wisdom Essentials Brand of CBD in Unique Collaboration
Industry experts worked together to bring brand to market
November 11, 2020: Outfront Solutions (www.outfront.solutions) a Branding, Messaging, Go-to-Market, and Business Development consultancy to the technology and legal cannabis industries, announced it participated in a unique collaboration with several agencies to bring a new brand of CBD, Wisdom Essentials, to the market. The principals of the agencies met when they served as members of the NCIA Marketing and Advertising Committee.
Wisdom Essentials, an innovative line of CBD products catering to mid-life consumers, was seeking expert help to introduce a line of CBD products for older Americans. Outfront Solutions was brought on to define the core consumer and develop the brand strategy, attributes, and messaging. Eleven agencies created a name for the brand and design the logo and guidelines. Cannabis Creative then came onboard to design Wisdom Essential’s e-commerce website, the company’s packaging, and implement a digital marketing program for the new CBD brand. Hippo, a Premium Packaging company handled the packaging, production, and printing.
“The key to a successful brand strategy is to analyze the culture, category and customer, and align those findings with the vision of the founders. With Wisdom Essentials, we also defined a large and growing new consumer category which has gone largely unrecognized – the Modern Midlifer – a person who is midway through life, is healthy and vibrant, and believes the best is yet to come,” said Jeanine Moss, Co-Founder of Outfront Solutions.
Kary Radestock, Co-Founder and CEO of Hippo Premium Packaging, said it was wonderful working with this group of marketing and design experts.
“It was a great collaboration with an amazing group of companies. Each brought specific expertise to the project,” Radestock said. “Although these agencies have some overlapping skill-sets, the client utilized each company’s core strengths to get the best possible results.”
About Outfront Solutions
From start-up to IPO or exit, Outfront Solutions works with leaders to adapt their brand, marketing and business development to build a new future for a new world. Tailor-made for entrepreneurs, intrapreneurs and visionaries, we increase the power and marketability of your products and ideas and help open doors and close deals. We identify growth strategies that help you nail revenue goals, increase valuation, raise the next round or find the path to exit.
We’re CMOs and business builders who help organizations steer a course through complex business events, cultural shifts and crises. By clearly defining and articulating your brand, developing a go-to-market plan, and creating business development approaches that break through the noise, we build a foundation for success.
We rolled up our sleeves to create and implement global growth strategies for companies like Andra Capital, Glispa, Peak Games and Organic. Hewlett Packard and Accenture relied on us to build their internal messaging capability and create their messaging guides used by tens of thousands of employees worldwide.
Along with bespoke services tailored to your needs we provide:
· Brand strategy and Positioning
· Messaging
· Investment/valuation positioning
· Market research and consumer/business testing
· Personal branding
· Go-to-Market plans and implementation
· Business development
· Crisis response & communications
To learn more about this project and inquire about technology and cannabis industry Branding, Messaging, Go-to-Market Plans and Business Development contact: Nicole DeMeo at Nicole@outfront.solutions and (415) 533-2599