[Article] Former Client Peak Game’s $1.8 Billion Exit to Zynga Makes History
Image Credit: Zynga
Hats off to client Peak Games on their $1.8 billion exit to gaming giant, Zynga (the largest acquisition in Zynga's history)! It also was the largest company exit for a startup in the history of Turkey.
This acquisition will help Zynga expand its international reach and increase its daily active users by more than 60%. Peak Games is best known for mobile games such as Toon Blast and Toy Blast, and have ranked in the top 10 and top 20 highest-grossing games for the iPhone for the past two years.
“Touching millions of peoples’ lives with our technology was just one of those dreams. Today we are one of the largest companies in the global mobile gaming industry. Our games are played daily by millions of people in 193 countries.”, said Sidar Sahin, Peak Games Founder.
Outfront Solutions and our founder Nicole DeMeo worked with Peak for the first 5 years of the company's existence - providing brand positioning and messaging, marketing strategy, media relations and marketing services.
We collaborated with Earlybird Venture Capital (one of Peak Game's earlier investors) and the entire Peak Games executive team - including Sidar Sahin and Rina Onur Sirtoglu (now a current client and CEO of Spyke Games <- check out our case study) to help guide the company on all aspects of marketing and communications through multiple M&A events (as Peak acquired companies), developed studios and paved a path to massive global market reach and increased valuation.
A heartfelt thank you to Peak Games and the leadership team for trusting us as partners, we couldn't be more proud!
About Outfront Solutions
Outfront Solutions is a branding and marketing firm that positions organizations for growth, investment and acquisition. From startup to IPO, Outfront Solutions founders have launched companies and products, supported M&As, and put brands, products, and people on the map. We have managed 8-figure budgets for our clients on multiple continents with globally distributed teams, generated thousands of media placements, attracted funding, and invested in new ventures.
For more information or to schedule a call with Outfront connect with us here.