[Video Replay] Crisis Communications: Masterclass

What you do today defines your tomorrow

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You can’t control a crisis, but you can control your reaction to it.

That is the anchoring theme of the crisis communications Master Class hosted by founders Nicole DeMeo and Jeanine Moss through LATOKEN and VCTV.

During times of uncertainty, it’s imperative that businesses formulate detailed plans of action to ensure proper communication between the business and their audience. In order to position themselves for regrowth in the shifting economy, companies must look towards the future with clear foresight and strategize accordingly.

Learn how to take control by analyzing the six major aspects of crisis management. Learn to approach the unknown with structured frameworks designed to stabilize. Learn to refine your messaging for all stages of the crisis cycle.

The trust that you earn now will last far longer than this crisis will. Take control and lead through chaos and regrowth.

About Outfront Solutions

From startup to IPO or exit, Outfront Solutions works with leaders to adapt their brand, marketing, and business development to build a new future for a new world. Tailor-made for entrepreneurs, intrapreneurs and visionaries, we increase the power and marketability of your products and ideas and help open doors and close deals. We identify growth strategies that help you nail revenue goals, increase valuation, raise the next round, or find the path to exit.

We’re CMOs and business builders who help organizations steer a course through complex business events, cultural shifts, and crises. By clearly defining and articulating your brand, developing a go-to-market plan, and creating business development approaches that break through the noise, we build a foundation for success.

We’ve rolled up our sleeves to create and implement global growth strategies for companies like Andra Capital, Glispa, Peak Games and Organic. Hewlett Packard and Accenture have relied on us to build their internal messaging capability and create their messaging guides used by tens of thousands of employees worldwide.

Along with bespoke services tailored to your needs we provide:

·      Brand strategy and Positioning

·      Messaging

·      Investment/valuation positioning

·      Market research and consumer/business testing

·      Personal/executive branding

·      Go-to-Market plans and implementation

·      Business development

·      Crisis response & communications

To learn more about this project and inquire about technology and cannabis industry Branding, Messaging, Go-to-Market Plans, and Business Development contact: Nicole DeMeo at Nicole@outfront.solutions and (415) 533-2599

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[Article] The Crisis Lifecycle