Customer acquisition content that converts
Identify brand-specific content that will improve engagement and conversion in key channels
Tap into intent marketing and turn articles, white papers, social media, email, SEO and PPC into engagement engines
Get more from your content marketing budget with AI-powered topic and keyword data. Identify the topics that audiences are engaging with and the channels with the highest conversion potential.
Here’s how it works.
Discover brand specific topics you can own
Discover key investment topics, competitive topics, high intent topics, and trending topics in your category.
Identify topics with conversion potential
AI, ML, and NLP technologies combine to identify clusters of topics and keywords with proven engagement potential.
Generate customer acquisition content
We generate a large volume of brand-specific, subject matter expert-driven and AI-supported content for higher SEO rankings, visitor traffic, visibility and business growth.
Optimize budget and increase ROI
We (or you) build an engagement engine mapped to your sales and marketing funnel to distribute, attribute, measure and optimize your budget and increase ROI.
Sample client results using topic data
Reductions of 28% in content production costs for major management consulting firm by investing in most valuable topics.
CPA reduction of 77% for B2B financial services company, which went from 3rd tier to market leader in 18 months (and bought top two competitors).
High MQLs (marketing qualified leads) deliver efficiency of 60% with no increased spending for telecom company.
One topic campaign for a fashion software company attracted five enterprise deals and resulted in seven figure ROI. Exceeded revenue goals by 21% within 20 weeks.
Our three best-selling plans
Brand Authority
Using artificial intelligence (AI), machine learning (ML), and natural language processing (NLP) we identify topics and keywords with proven engagement potential.
Build your reputation and visitor traffic with 4 brand-specific articles and 8 social media posts every month for three months.
Category Leader
Understand the topics and keywords your audiences are searching for and get 12 brand-specific articles and 24 social posts every month for six/twelve months that intersect with purchase intent for higher ROI.
Amplify your acquisition content with landing pages, SEO and PPC (pay-per-click) to increase web traffic, tap into purchase intent, and leapfrog competitors while generating qualified leads delivered directly into your CRM.
Growth Accelerator
Determine what topics and keywords accelerate growth, plus 8 brand-specific articles and 16 social media posts every month for six months. All is supported by search engine optimization and driven to a custom landing page.
Leverage purchase intent for greater ROI, and rise in search rankings at the same time.
Respect privacy by targeting topics, not people
Demographics, psychographics, and impressions don’t get you closer to real people who are ready to buy. How people engage with content does.
Know the true size of your addressable market (not just impressions).
Gain intelligence based on what people do, not what they say.
Stop guessing where to invest your content marketing time and resources.
Our technology and services
Competitive Topic Data
Determine the topics competitors are investing in by understanding where impressions are sold within each topic cluster. We help you understand what topics can be owned.
Attribution Dashboard
Using our attribution system, we determine topics and sequence of topics users are interacting with and ultimately lead to meaningful engagements.
Topic and Keyword Data
Proprietary AI technology generates topic-based data to inform and optimize content marketing from branding to communications and advertising. Delivers the right audience in a privacy compliant way, on the right channels, with a contextually relevant message.
Expert AI Content Production
Supervised by subject matter experts (SMEs) who design inputs, customize and edit content, with topic data, for articles, blog posts, white papers, reports, social media posts and SEO.
Search Engine Optimization
Produce better organic search results at lower cost by implementing Topic Intelligence data insights.
Authority Site
Trusted, single topic and content-rich websites providing valuable information about a niche topic. We provide high conversion velocity sites by with content that is trusted by other websites, industry experts and search engines.
Contextual Ad Network & Content Syndication
Plan and implement media in contextual outlets. Sponsored content and search media are executed with landing page strategy/optimization, campaign creation, and native advertising.
Landing Pages & Website Evolution
Many clients want to incorporate key topics, keywords and new messaging on their websites to drive SEO and conversion. We provide architecture, design, content, features and functionality for landing pages and website evolution.
Technical Services
We implement custom marketing projects from planning, creating and management of authority sites, optimized brand websites, custom CRM implementations, search functions, custom internal libraries, content organization structures and more.
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About Us
Always on the leading edge of marketing and digital transformation (from being at the forefront of the commercial internet, digital marketing, mobile tech and more), Outfront Solutions is a partner on your journey to beat the competition, gain awareness and increase sales. We have a long history of employing these and other marketing technologies for B2B middle-market and enterprise companies including Booz Allen Hamilton, Omnicom Public Relations Group, and NDS Cognitive Labs. Importantly, founders Nicole DeMeo and Jeanine Moss will be hands-on with you, sharing strategies, tactics, processes, methodologies and results.
Horrified by digital advertising technologies that violate people's privacy by tracking and storing demographic, psychographic and behavioral data, we seek privacy compliant solutions to replace antiquated, expensive, and time-consuming methods.
We use marketing technology solutions that connect the right audiences with the right content. We employ methods of content distribution that provide measurement and attribution to understand the impact of our client's marketing spend.
We select only contextually relevant channels to distribute content, and programmatically deliver SME directed and AI-driven content that is specific for each channel from articles to social media, SEO to PPC.
All Outfront Solutions programs seek to measure results rather than activities and provide visibility into performance to enable optimization of content components such as subject, timing, and frequency.
Working with launches, repositioning, M&As and other growth initiatives, we model and predict outcomes using tools that enable us to maximize marketing budgets through a granular understanding of factors contributing to success.
Ready to work with us?
Schedule a meeting
Let's talk about your vision!
Your working session includes immediate solutions, recommendations and strategies to meet your goals.