Content marketing is one of the most powerful tools in digital marketing. Yet deciding what content to create based on what you think will convert has largely been based on customer insights and intuition – until now. The next frontier for productive and predictive content marketing ROI is to know your customers’ content journey to conversion. In this session, guest presenter Judy Shapiro of Topic Intelligence.ai will share how topic data, AI-driven content development, automated content distribution, and on-site content discovery and analytics can predictively map the visitor content journey to conversion – starting now.

You’ll learn:

• How to get predictive data to know which topics are worthwhile before funds are spent

• How brands create quality content at scale

• How your content investment will improve SEO outcomes

• Which KPIs are most meaningful to measure content marketing effectiveness

• How content personalization can effectively operate in a privacy-first web world

Outfront Solutions is a branding and marketing firm that positions organizations for growth, investment and acquisition. From startup to IPO, Outfront Solutions founders have launched companies and products, supported M&As, and put brands, products, and people on the map. We have managed 8-figure budgets for our clients on multiple continents with globally distributed teams, generated thousands of media placements, attracted funding, and invested in new ventures.

For more information or to schedule a call with Outfront connect with us here.