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![[Article] New Ways to Personalize Content for your Customers Without Violating Their Privacy](https://images.squarespace-cdn.com/content/v1/5e732852d08fd3532193decf/1689784590607-7AWCJGTRER343QZF0FTI/Content+for+your+Customers+Without+Violating+Their+Privacy.png)
[Article] New Ways to Personalize Content for your Customers Without Violating Their Privacy
Customers want personalization and privacy. Marketers want customers. Both need more efficient, effective, and legal ways to find each other, be informed, and engage. It’s finally possible to meet these needs through content without the profiling and the path is easier than you might think.
![[Article] Know What Content Converts Best Before You Invest](https://images.squarespace-cdn.com/content/v1/5e732852d08fd3532193decf/1683910990954-9NS8ML9OD2TTYV5ETITD/IMPROVE+INTENT-BASED+MARKETING+RESULTS.png)
[Article] Know What Content Converts Best Before You Invest
Before AI-driven Topic Intelligence™ data was available, marketers had little to inform them about the topics and contextually related keywords their brand should invest in before deploying content and campaigns. This article by Jeanine Moss and Nicole DeMeo explores how AI-driven Topic Intelligence™ and keyword data should be used in combination to capitalize on intent for improved goal conversion.