SUPPORTING BUSINESS OWNERS WITH CAPITAL & BUSINESS GROWTH SERVICES

After driving growth for lower middle-market companies over several decades, Outfront Solutions and Muir Equity have formed a partnership to help business owners achieve greater returns from the sale of their business.

Providing financial, operational, marketing and sales expertise, the team guides business owners through the process of selling part of their business and takes the company to a new level of success in order to realize a second and greater return at a later date. Depending on the circumstances, the team helps business owners improve strategic focus, implement operational efficiencies, increase market share, and expand businesses into new markets to improve profitability and company valuations.

“We’ve worked very successfully together to help owners improve business performance and rapidly increase valuation so they get higher value for their stock,” said Paul White, Managing Director of Muir Equity. “Driving successful financing efforts, executing more promising strategies, investing efficiently in marketing and sales, and recruiting key personnel can all unlock new value from existing assets.”

“When owners focus on high potential markets and high value opportunities, they can increase the ROI from sales and marketing exponentially, “adds Jeanine Moss and Nicole DeMeo, Founders of Outfront Solutions and Muir Equity Partners.

Here’s how Muir Equity’s value optimization model works:

1. Business owners sell 40-80% of their stock to Muir Equity and its capital partners.

2. The Muir Equity team works with the owner and other business leaders to grow the company faster, better, and with less personal risk to the owner.

3. Owners sell the rest of their stock in 3-7 years at a higher valuation.

Some of the successes Muir Equity partners have delivered for business owners include:

• Generating 3.5x their initial stock value

• 765% increase in valuation

• 14.9x investor ROI in less than 7 years

• 23x increase in business value

The investment criteria for businesses interested in working with the Muir Equity team includes:

• $2-10 million EBITDA

• Historically strong earnings

• $500+ million target markets

• Sustainable, recurring and growing revenue

• Long-term loyal customers

The Muir Equity team ensures business continuity and success, helps manage risk, and provides financial security to businesses and their owners.

Paul White, Managing Director of Muir Equity, has improved performance and growth of businesses across multiple industry segments as a CEO, investor and consultant. Paul implements high-value growth and turnaround strategies, and has been a driving force in more than 30 business transactions.

Nicole DeMeo, partner at Muir Equity, is an accomplished marketing executive, business launch, growth and turnaround expert. Her participation in over 50 company launches has significantly increased valuations, acquisitions and IPOs. She has served as marketing strategist for leaders including Eric Schmidt and Steve Jobs as well as Fortune 500 companies Apple and Accenture and contributed to the growth of three unicorns and a decacorn.

Jeanine Moss, partner at Muir Equity, is a brand, communications and crisis strategist who has helped companies adapt to major cultural shifts and guided brands from launch to IPO. She developed new products for CPG companies like Kraft Heinz, repositioned New York City tourism, and helmed the global communications program for The September 11th Fund.

With decades of experience helping organizations across industries get the financing and professional support they need to grow, Muir Equity and Outfront Solutions offer an integrated team approach to maximizing the value and sale of lower middle-market companies.

About Outfront Solutions and Muir Equity

Muir Equity and Outfront Solutions provide growth capital and expertise for lower middle-market companies seeking to sell part of their business now and exit later at a higher valuation and multiple. We provide the functional and financial expertise to improve strategic focus, operational excellence, product/market fit, competitive advantage, marketing and sales, automation, and the leverage of data-driven AI-supported analysis for more efficient customer acquisition and business operations. Visit us at: Muir Equity.