[Article] Entrepreneur Magazine: ‘How to Secure Game-Changing Media Coverage for Your Product or Service’

Media-relations success requires the marriage of strategy and execution. Here's how we made it happen -- and you can too.

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Getting PR for products and services has become an enormous challenge. Communications channels have proliferated, publishers struggle to stay alive, and cutbacks have decimated journalist staff. Strategy isn’t enough. Execution isn’t enough. It takes the marriage of strategy and execution to get the job done.

84 placements in 24 hours: a case study

Just before Christmas 2021, Rina Sirinoglu, CEO of Turkey-based mobile casual-gaming company Spyke Games, reached out to Outfront Solutions founder Nicole DeMeo to “get the band back together again.” DeMeo had helped propel Zynga and Peak games to unicorn status.

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Continue reading in Entrepreneur magazine here… How to Secure Game-Changing Media Coverage for Your Product or Service

About the Author

Jeanine Moss, co-founder of Outfront Solutions is a brand development, marketing and communications specialist who guides people, organizations and brands from launch to re-positioning and growth. Well-schooled in having guided numerous organizations through growth, investment and acquisition, Jeanine focuses on providing insightful, effective and practical solutions.

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