[Article] Cannabis Keeps Growing

Lest you think CBD and THC are the only cannabinoids, think again: there are more than 100 cannabinoids, with some discovered as recently as 2019. Cannabinoids have different effects, and one even suppresses your appetite (take that, munchies!). Expect major new developments in the category. 

Consider these incredible Cannabis industry growth statistics:

• Cannabis is growing globally at 32% CAGR

• There was 50.92% growth in the cannabis industry during the pandemic

• Both the Republican and Democratic parties favor de-scheduling or legalizing cannabis 

• Legal cannabis countries are poised to triple, and more U.S. states are opening for adult use 

• More than $1 billion in deals were announced for Q1-2, 2022

• No deaths from overdose of marijuana have been reported, according to the U.S. Drug Enforcement Administration

We are helping build a responsible industry by participating in the NCIA (National Cannabis Industry Association). We serve on the NCIA Retail, Marketing, and Advertising committees, providing thought leadership, and speaking at webinars and conferences. 

About Outfront Solutions

Outfront Solutions is a branding and marketing firm that positions organizations for growth, investment and acquisition. From startup to IPO, Outfront Solutions founders have launched companies and products, supported M&As, and put brands, products, and people on the map. We have managed 8-figure budgets for our clients on multiple continents with globally distributed teams, generated thousands of media placements, attracted funding, and invested in new ventures.

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