Nearly eight months into the COVID pandemic, one fact is crystal clear: the use of technology isn’t optional for cannabis companies anymore – and it’s definitely not optional for marketers. With disruptions across the board from supply chain management to marketing, sales, and distribution, savvy cannabis operators have pivoted to new technology models and strategies for product discovery, customer education, loyalty, and new product introductions. To help you take full advantage of collaboration tools, sales attribution and analysis, Customer Relationship Management (CRM) and other needs, we’ll discuss a host of business enablement technologies that can make the journey smooth, efficient and scalable. We’ll discuss technology options, sort through features and benefits, and help you make sense of what they can achieve for your business. We’ll discuss what it means to take a “technology-first” approach to marketing your cannabis business and provide perspectives on the cost/value ratio of your technology investment.

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