Why would anyone focus on tourism during a pandemic? And what is cannabis tourism? Find out in this webinar recording, “CannaTourism for the 21st Century,” featured at the National Cannabis Industry Association Cyber Summit. Our founder Jeanine Moss, who successfully brought New York City tourism back after its dark days, is joined by Brian Applegarth from the California Cannabis Tourism Association, and tourism PR expert Amy Larson to discuss what you can do right now to generate income and prepare for the local tourism surge that is bound to arrive in later 2021 and 2022.

Jeanine, Amy and Brian discuss the tourism “ecosystem,” who’s traveling and why, what motivates the canna-curious, and how you can (and should!) advocate for your company and create a must-do cannabis experience for visitors.

About Outfront Solutions

From startup to IPO or exit, Outfront Solutions works with leaders to adapt their brand, marketing, and business development to build a new future for a new world. Tailor-made for entrepreneurs, intrapreneurs and visionaries, we increase the power and marketability of your products and ideas and help open doors and close deals. We identify growth strategies that help you nail revenue goals, increase valuation, raise the next round, or find the path to exit.

We’re CMOs and business builders who help organizations steer a course through complex business events, cultural shifts, and crises. By clearly defining and articulating your brand, developing a go-to-market plan, and creating business development approaches that break through the noise, we build a foundation for success.

We’ve rolled up our sleeves to create and implement global growth strategies for companies like Andra Capital, Glispa, Peak Games and Organic. Hewlett Packard and Accenture have relied on us to build their internal messaging capability and create their messaging guides used by tens of thousands of employees worldwide.

Along with bespoke services tailored to your needs we provide:

·      Brand strategy and Positioning

·      Messaging

·      Investment/valuation positioning

·      Market research and consumer/business testing

·      Personal/executive branding

·      Go-to-Market plans and implementation

·      Business development

·      Crisis response & communications

To learn more about this project and inquire about technology and cannabis industry Branding, Messaging, Go-to-Market Plans, and Business Development contact: Nicole DeMeo at Nicole@outfront.solutions and (415) 533-2599