As the Financial Women’s Association of New York neared its 100th anniversary, the leaders envisioned a new and evolving future for the 21st century and selected Nicole DeMeo and Jeanine Moss (then owners of the Turning Point Solutions consultancy) to lead their strategic repositioning. We set out a plan to re-imagine the organization, including governance, committees, membership, programs, philanthropy, partnerships and marketing.  We then implemented a roadmap for success working with the current and incoming Presidents. With goals and strategies clearly defined, we helped re-design major fundraising events, updated membership marketing, and set new parameters for corporate sponsors in the financial and management consulting sectors. Driven by data, we helped create new benefits and revenue generating ideas, redefined roles and responsibilities, and helped the organization build a solid foundation to support women in finance for years to come.